Banner reading Red Hat, features pattern with grey fedoras.

Defining an enterprise-wide accessibility program at Red Hat

Overview

Teams across Red Hat encountered gaps in accessibility, resulting in redundant work. I partnered with several teams and roles to conduct a large-scale user study, and develop roadmap recommendations to support accessibility targets.

Role: Digital Product Management and Digital Accessibility Marketing Intern

Duration: 3 months

Methods: User interviews (n=35), competitive analysis, gaps analysis, road mapping, prototyping

How I approached this project

  • Competitive analyses

  • Cross-functional teamwork: communication between Product, Design, Content and Engineering teams.

  • Surveys: Gathering general user personas.

  • User stories to idenfity persona groups.

  • User Interviews: Discussing current processes and gaps.

  • User feedback interpretation: Making sense of data.

  • Visualizations: Translating complex data into easy-to-follow insights and metrics.

  • Launch Strategy and recommendations.

Outcome:

  • Actionable recommendations and strategies for accessibility success.

  • Cross functional gaps: Bridging gaps between Product, Designers, Engineers, QA, and Content by clarifying accessibility responsibilities.

Gallery

Includes various projects I supported:

  • Internal Accessibility (main research project).

  • Prototyping AI-powered accessibility features.

  • Completing accessibility reviews across multiple sites.

Internal Accessibility at Red Har: Research Report, Summer 2025 by Estella
Sequential guide on user generating alternative text using AI. Users must verify they have read AI-generated alt text before approving it.

Reflection

Hands on experience with:

  • Gaps analyses, recognizing opportunities.

  • Negotiating with stakeholders and weighing priorities.

  • Development lifecycle improvement.

  • Developing research initiatives and gathering actionable insights.

Estella Calcaterra 2026©

Estella Calcaterra 2026©

Estella Calcaterra 2026©

Estella Calcaterra 2026©

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